Top 3 Social Media Platforms in 2018
For every business to succeed in 2018, a digital presence is essential, especially in the Tourism & Hospitality Industry.
Many people wonder why it is so important to have a Social Media presence. The answer is simple, you must be active on Social Media to succeed with SEO.
Most business owners have a Facebook or Twitter account and know that they must be visible somewhere on Social Media, but do they get enough conversions from those platforms?
An Online Marketing Strategy is just as important as a marketing strategy overall. To be successful with Online Marketing in 2018 there is certain Social Media platforms that should be your top priority.
Instagram has become one of the most successful Social Media platforms over the past few years, with engagement rates 15 times higher than Facebook. It is an image-based platform and has proven itself very helpful to marketers worldwide. The platform has given marketers a fresh way to draw new audience members to their businesses. This level of engagement applies to branded content that does not seem to work as well on other platforms.
Some people think of LinkedIn as a professional networking site, but it is surprisingly a very good marketing platform. With a user base in which 75 percent earn $50,000 per year or more, LinkedIn is the best social media platform for targeting affluent clients. Studies show that 80% of B2B leads come from LinkedIn. 79% of B2B Marketers say LinkedIn is an effective source for generating leads.
YouTube Video – Marketing
Though you may associate it more with prank videos than marketing, YouTube is an incredibly powerful platform for introducing new audience members to your product or service and converting them into paying customers. The most recent statistics show that video content isn’t just effective — the demand for it is growing at an impressively rapid pace. 53% of people want to see more video content from marketers.