WooCommerce is a WordPress plugin that allows you to quickly setup an online store with WordPress. The plugin has over 40 million downloads and powers almost 30% of all online stores on the internet.

It’s the perfect eCommerce solution for small and medium-sized business owners in South Africa and worldwide. It’s one of the most popular eCommerce plugins used for WordPress, mainly because of its user-friendly interface and extreme flexibility. The WooCommerce plugin is quickly becoming the most popular choice for WordPress eCommerce store owners and WordPress developers alike.

By using the WooCommerce plugin, WordPress developers can usually offer quick turnaround times when developing your online store.

Benefits of using the WooCommerce plugin for your eCommerce store

In this blog, we list some of the benefits of using the WooCommerce plugin as the eCommerce solution for your WordPress powered website.

Easy to use and extremely flexible

There are plenty of other easy to use WordPress eCommerce plugins on the market, but many of them aren’t free. WooCommerce is a WordPress plugin so it easily integrates with your WordPress Website, and the plugin is free to use on any WordPress website.

WooCommerce is easy to use and you don’t need to be tech-savvy to learn how to use and navigate the back-end. Many companies offer WooCommerce and WordPress training, which can be beneficial if you want to manage your own website and want to get some guidance.

You can build a functional online store within your existing WordPress website, provided your theme has the necessary templates.

Managing product content, images, and prices can be done directly from the product page in the WooCommerce dashboard. You can create product galleries with ease using the built-in Product Gallery uploader.

The plugin allows a multitude of different options when setting up products, ranging from physical products to digital downloads and also allows setting up variations for your products (colours, sizes etc).

The interface integrates seamlessly with the WordPress Dashboard, so you might already be familiar with managing products if you have worked with WordPress before.

Premium extensions offer advanced functionality

Because of its popularity, many third-party plugin developers have developed WooCommerce extensions (or add-ons) that can add additional functionality to your store.

Costs for extensions can vary greatly, ranging from a few to hundreds of dollars, depending on the complexity of the extension. Extensions can be purchased directly from the WooCommerce website or on a website such as Themeforest.net.

Available extensions include additional payment gateways, subscriptions and memberships, shipping and store marketing add-ons, and many more.

With new extensions being developed regularly, you can be sure you won’t be left out when it comes to the latest trends, technology, and standard for online stores.

Easy for WordPress developers to customise

If you have a WooCommerce compatible theme, it’s likely that your developer won’t need to do too much work to get your eCommerce site up and running. Compatible themes will normally include the necessary template files, ensuring your site looks great on the front-end and giving your customers the best online experience.

More advanced WooCommerce integrations are also possible, with custom coded themes designed to your specifications, and custom developed plugins. If your current theme doesn’t support WooCommerce, then an experienced WooCommerce developer will be able to modify the theme to include support for the plugin.

Includes an easy to use Analytics System

Website analytics can get tricky for some people, especially if it’s a WordPress eCommerce store. WooCommerce’s easy to use analytics system can be easily learned by any online store owner using the plugin. You will find all the necessary sales charts and graphics to monitor your online store’s progress at a glance.

WooCommerce Developers Cape Town

It’s great for SEO

The general structure of the plugin offers great SEO (Search Engine Optimisation)  benefits, and with add-ons such as the Yoast WooCommerce SEO plugin, you can be sure your website will do well for organic searches.

WooCommerce Support and Documentation

The WooCommerce website has extensive documentation which can be accessed via the plugin website.

The WooCommerce plugin’s popularity is growing extremely quickly, so many WooCommerce developers will be able to offer on-going support for your store.


We hope we could provide some insight into why you should be using WooCommerce for your online store. If you are thinking of expanding your business online or simply have a few questions, please leave a comment below or contact us for advice.

About Headway Digital

Headway Digital, a professional full-service digital agency based in Cape Town, offers WooCommerce websites, WordPress development, and WordPress outsourcing services to small/medium sized businesses and other agencies and designers.