Want to be more successful with SEO in 2018?

With over 200 factors in Google’s algorithm, SEO is a complex science. SEO has an ever-changing nature, the rules of the game changes every year.

With SEO it’s not how much you know, it’s what you know.

I have put together a few SEO trends that will become big this year.

  • Video and Image Search will improve and have a big influence

Over the past few years, faster internet, more visual-friendly social media platforms, and a public desire to engage with more images and videos has led to a surge in visual online interactions. Slowly, but surely the online world has become more visual.

  • Voice Search will have a big impact on Organic Search Results

Did you know that 20% of queries on Google’s mobile app and Android devices are voice searches, as revealed by Google CEO Sundar Pichai at the May 2017 Google I/O keynote address?

With more and more mobile users it is becoming easier to use the voice search feature. A voice search takes the guessing out of searching as the search is clear from the start and as a result the search engine presents the most accurate results.

Only a few people type the way they speak, which means websites optimized for the way searchers type may not always match the way searchers speak.

  • Individual customization will change the way many rankings are calculated

Search Engines have been pushing the development of more personalized search results for almost a decade now. The information used is search histories, browser cookies among other information to give more personalised SERPs. With technology evolving every day, it is expected to see even more individual customisation in 2018.

  • SEO will move beyond Google

This year, Google will continue to be the dominant search engine, but digital assistants such as Siri and third-party review sites such as Amazon and Yelp have earned their seats at the search engine table. When working on your SEO, you will have to consider other search engines to be found in a wider audience. The fact is that not everyone uses Google all the time.

One thing to keep in mind this year, is to make sure your rank tracking is accurate. Track your websites results to see how your SEO is improving.

For help improving your website’s SEO in a way that’s future-proof, contact us today.